{"id":806,"date":"2023-01-20T11:07:43","date_gmt":"2023-01-20T09:07:43","guid":{"rendered":"https:\/\/hub.jungundbanse.de\/mosaic\/?page_id=806"},"modified":"2023-07-25T17:55:37","modified_gmt":"2023-07-25T15:55:37","slug":"brandstory","status":"publish","type":"page","link":"https:\/\/hub.jungundbanse.de\/mosaic\/markenstrategie\/brandstory\/","title":{"rendered":"Brandstory"},"content":{"rendered":"<div  class=\"gs_Qj3Ucj row_wrap has-background\"><div id='bg_69e9d9323722c' class='greyd-background bg_full'>\n\t\t\t\t\t\t\t\t<div class='bg_color'><\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n<div class=\"wp-block-columns row_xxl has-color-31-background-color has-background\">\n<div class=\"wp-block-column col-12 col-sm-auto\">\n<p class=\"has-text-align-center has-color-22-color has-text-color has-h-1-font-size\">Marken\u00adstrategie<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div  class=\"gs_jltEwQ row_wrap\">\n<div class=\"wp-block-columns are-vertically-aligned-top row_xxl\">\n<div class=\"wp-block-column is-vertically-aligned-top hidden-xs col-12 col-sm-auto col-lg-3\" style=\"padding-bottom:var(--wp--preset--spacing--80);flex-basis:33.33%\">\n<div class=\"wp-block-senff-sticky-block\" data-topspace=\"90\" data-cfa=\"true\" data-minwidth=\"0\" data-maxwidth=\"99999\" data-pushup=\"\" data-zindex=\"1\">\n<style class=\"greyd-styles\">.gs_uLPKuk, .gs_uLPKuk .menu-item { flex-direction: column !important; --gap: 18px !important; } <\/style>\n<div  class=\"block_menu_wrapper\"><div class=\"menu-markenstrategie-sidemenu-container\"><ul id=\"menu-markenstrategie-sidemenu\" class=\"menu gs_uLPKuk\"><li id=\"menu-item-798\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-798\"><a href=\"https:\/\/hub.jungundbanse.de\/mosaic\/markenstrategie\/markenkernwerte\/\">Markenkernwerte<\/a><\/li>\n<li id=\"menu-item-1699\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1699\"><a href=\"https:\/\/hub.jungundbanse.de\/mosaic\/markenstrategie\/ein-wort-wert\/\">Ein-Wort-Wert<\/a><\/li>\n<li id=\"menu-item-1700\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1700\"><a href=\"https:\/\/hub.jungundbanse.de\/mosaic\/markenstrategie\/positionierung\/\">Nr. 1 Positionierung<\/a><\/li>\n<li id=\"menu-item-1073\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1073\"><a href=\"https:\/\/hub.jungundbanse.de\/mosaic\/markenstrategie\/brandstory\/\">Brandstory<\/a><\/li>\n<\/ul><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top col-12 col-sm-auto\" style=\"flex-basis:66.66%;width:66.66%\">\n<h2 class=\"has-h-2-font-size wp-block-heading\">Brandstory<\/h2>\n\n\n\n<p>Unser Markengeschichte ist die Zusammenfassung aller leistungsbezogenen Erwartungen, die bei der Zielgruppe, den Kunden und weiteren Interessentengruppen in Zusammenhang mit unserer Marke geweckt werden.<\/p>\n\n\n<div  class='spacer_wrap ' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(20px * 0.4)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(20px * 0.6)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(20px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(20px * 1)' aria-hidden='true'><\/div><\/div>\n\n<figure class=\"wp-block-image greyd-image   gs_SIyEUi\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"390\" src=\"https:\/\/hub.jungundbanse.de\/mosaic\/wp-content\/uploads\/sites\/10\/2023\/07\/GG_Brandstory_2-1024x390.png\" class=\"wp-image-1896\" alt=\"GG_Brandstory_2\" srcset=\"https:\/\/hub.jungundbanse.de\/mosaic\/wp-content\/uploads\/sites\/10\/2023\/07\/GG_Brandstory_2-1024x390.png 1024w, https:\/\/hub.jungundbanse.de\/mosaic\/wp-content\/uploads\/sites\/10\/2023\/07\/GG_Brandstory_2-300x114.png 300w, https:\/\/hub.jungundbanse.de\/mosaic\/wp-content\/uploads\/sites\/10\/2023\/07\/GG_Brandstory_2-768x293.png 768w, https:\/\/hub.jungundbanse.de\/mosaic\/wp-content\/uploads\/sites\/10\/2023\/07\/GG_Brandstory_2.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div  class='spacer_wrap ' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(50px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(50px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(50px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(50px * 1)' aria-hidden='true'><\/div><\/div>\n\n\n<h2 class=\"has-h-4-font-size wp-block-heading\">Alle Daten. Eine Plattform.<\/h2>\n\n\n\n<p>Die Brandstory \u201eAlle Daten. Eine Plattform.\u201c erz\u00e4hlt die Geschichte unseres Geoinformationssystems in vier einfach Worten, da zwei wichtige Aspekte hervorgehoben werden: die Vielfalt der Daten und das Zusammenbringen in eine Plattform.<\/p>\n\n\n\n<p>Erstens bezieht sich der Teil \u201eAlle Daten\u201c darauf, dass MOSAIC in der Lage ist, eine breite Palette von Informationen zu erfassen, zu verarbeiten und anzuzeigen. Dadurch erm\u00f6glicht unser Geoinformationssystem eine umfassende und ganzheitliche Betrachtung geografischer Zusammenh\u00e4nge.<\/p>\n\n\n\n<p>Zweitens betont der Teil \u201eEine Plattform\u201c, wie leistungsf\u00e4hig unser GIS ist. Anstatt dass die Daten in verschiedenen isolierten Systemen oder Formaten vorliegen, werden sie in einer einzigen Plattform zusammengef\u00fchrt und verwaltet. Eine integrierte Plattform erm\u00f6glicht es den Benutzern, auf alle ben\u00f6tigten Daten zuzugreifen, sie zu analysieren und zu visualisieren, ohne zwischen verschiedenen Programmen oder Systemen wechseln zu m\u00fcssen. Dies verbessert die Effizienz und die F\u00e4higkeit, Erkenntnisse aus den Daten zu gewinnen.<\/p>\n\n\n<div  class='spacer_wrap ' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(30px * 0.4)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(30px * 0.6)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(30px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(30px * 1)' aria-hidden='true'><\/div><\/div>\n\n\n<h2 class=\"has-h-5-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">Englische Version<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>All data. One platform.<\/p>\n<\/blockquote>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(30px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(30px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(30px * 1)' aria-hidden='true'><\/div><\/div>\n\n\n<hr style='  width: 100% !important;   'class=\"wp-block-separator has-text-color has-color-32-color has-alpha-channel-opacity has-color-32-background-color has-background\"\/>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(50px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(50px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(50px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(50px * 1)' aria-hidden='true'><\/div><\/div>\n\n\n<h2 class=\"has-h-4-font-size wp-block-heading\">Skalierf\u00e4higes System f\u00fcr die Employer Brand<\/h2>\n\n\n\n<p>Unsere Brandstoryl\u00e4sst sich auch perfekt an die Employer Brand skalieren, um aus der Marke heraus die Vorteile einer Arbeitsstelle bei MOSAIC zu kommunizieren.<\/p>\n\n\n<div  class='spacer_wrap ' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(30px * 0.4)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(30px * 0.6)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(30px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(30px * 1)' aria-hidden='true'><\/div><\/div>\n\n\n<h2 class=\"has-h-5-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">Beispiel<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Alle M\u00f6glichkeiten. Ein Team.<\/p>\n<\/blockquote>\n\n\n<div  class='spacer_wrap ' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(100px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(100px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(100px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(100px * 1)' aria-hidden='true'><\/div><\/div>\n\n<div  class=\"row_wrap\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column col-6 col-sm-auto\">\n<div class=\"wp-block-greyd-buttons alignleft\">\n<a  href=\"https:\/\/hub.jungundbanse.de\/mosaic\/markenstrategie\/positionierung\/\" title=\"Nr. 1 Positionierung\" class=\"link is-style-link-prim gs_B0dJG5 \"><span class=\"arrow_left\" style=\"vertical-align:middle;font-size:100%;margin-right:10px\" aria-hidden=\"true\"><\/span><span style=\"flex:1\">Nr. 1 Positionierung<\/span><\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-6 col-sm-auto\"><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Marken\u00adstrategie Brandstory Unser Markengeschichte ist die Zusammenfassung aller leistungsbezogenen Erwartungen, die bei der Zielgruppe, den Kunden und weiteren Interessentengruppen in Zusammenhang mit unserer Marke geweckt werden. Alle Daten. Eine Plattform. Die Brandstory \u201eAlle Daten. Eine Plattform.\u201c erz\u00e4hlt die Geschichte unseres Geoinformationssystems in vier einfach Worten, da zwei wichtige Aspekte hervorgehoben werden: die Vielfalt der Daten [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":792,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","greyd_block_editor_preview":[],"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandstory - MOSAIC Brand Hub<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandstory - MOSAIC Brand Hub\" \/>\n<meta property=\"og:description\" content=\"Marken\u00adstrategie Brandstory Unser Markengeschichte ist die Zusammenfassung aller leistungsbezogenen Erwartungen, die bei der Zielgruppe, den Kunden und weiteren Interessentengruppen in Zusammenhang mit unserer Marke geweckt werden. 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