{"id":1678,"date":"2023-01-06T09:52:59","date_gmt":"2023-01-06T07:52:59","guid":{"rendered":"https:\/\/hub.jungundbanse.de\/mosaic\/markenkernwerte\/"},"modified":"2023-07-25T17:50:00","modified_gmt":"2023-07-25T15:50:00","slug":"ein-wort-wert","status":"publish","type":"page","link":"https:\/\/hub.jungundbanse.de\/mosaic\/markenstrategie\/ein-wort-wert\/","title":{"rendered":"Ein-Wort-Wert"},"content":{"rendered":"<div  class=\"gs_Qj3Ucj row_wrap has-background\"><div id='bg_69e4962594d57' class='greyd-background bg_full'>\n\t\t\t\t\t\t\t\t<div class='bg_color'><\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n<div class=\"wp-block-columns row_xxl has-color-31-background-color has-background\">\n<div class=\"wp-block-column col-12 col-sm-auto\">\n<p class=\"has-text-align-center has-color-22-color has-text-color has-h-1-font-size\">Marken\u00adstrategie<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div  class=\"gs_lG7FQo row_wrap\">\n<div class=\"wp-block-columns are-vertically-aligned-top row_xxl\">\n<div class=\"wp-block-column is-vertically-aligned-top hidden-xs col-12 col-sm-auto col-lg-3\" style=\"padding-bottom:var(--wp--preset--spacing--80);flex-basis:33.33%\">\n<div class=\"wp-block-senff-sticky-block\" data-topspace=\"90\" data-cfa=\"true\" data-minwidth=\"0\" data-maxwidth=\"99999\" data-pushup=\"\" data-zindex=\"1\">\n<style class=\"greyd-styles\">.gs_uLPKuk, .gs_uLPKuk .menu-item { flex-direction: column !important; --gap: 18px !important; } <\/style>\n<div  class=\"block_menu_wrapper\"><div class=\"menu-markenstrategie-sidemenu-container\"><ul id=\"menu-markenstrategie-sidemenu\" class=\"menu gs_uLPKuk\"><li id=\"menu-item-798\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-798\"><a href=\"https:\/\/hub.jungundbanse.de\/mosaic\/markenstrategie\/markenkernwerte\/\">Markenkernwerte<\/a><\/li>\n<li id=\"menu-item-1699\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1699\"><a href=\"https:\/\/hub.jungundbanse.de\/mosaic\/markenstrategie\/ein-wort-wert\/\">Ein-Wort-Wert<\/a><\/li>\n<li id=\"menu-item-1700\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1700\"><a href=\"https:\/\/hub.jungundbanse.de\/mosaic\/markenstrategie\/positionierung\/\">Nr. 1 Positionierung<\/a><\/li>\n<li id=\"menu-item-1073\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1073\"><a href=\"https:\/\/hub.jungundbanse.de\/mosaic\/markenstrategie\/brandstory\/\">Brandstory<\/a><\/li>\n<\/ul><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top col-12 col-sm-auto\" style=\"flex-basis:66.66%;width:66.66%\">\n<h2 class=\"has-h-2-font-size wp-block-heading\">Ein-Wort-Wert<\/h2>\n\n\n\n<p>Unser \u201eEin-Wort-Wert\u201c ist die h\u00f6chste Stufe der Verdichtung. Normalerweise besteht der Ein-Wort-Wert nur ein einem einzigen Wort. Wir haben uns f\u00fcr einen kurzen Satz entschieden. Dieser Satz fasst unsere Positionierung zusammen und definiert, wof\u00fcr unsere Marke steht bzw. in welche Richtung sie sich entwickeln will. Dieser Satz muss an allen Ber\u00fchrungspunkten greifbar sein, da er den Kern der Marke verk\u00f6rpert.<\/p>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(20px * 0.4)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(20px * 0.6)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(20px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(20px * 1)' aria-hidden='true'><\/div><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<h2 class=\"has-h-4-font-size wp-block-heading\">Empowering people to create a better tomorrow.<\/h2>\n<\/blockquote>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(100px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(100px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(100px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(100px * 1)' aria-hidden='true'><\/div><\/div>\n\n<div  class=\"row_wrap\">\n<div class=\"wp-block-columns row_xxl\">\n<div class=\"wp-block-column col-6 col-sm-auto\">\n<div class=\"wp-block-greyd-buttons alignleft\">\n<a  href=\"https:\/\/hub.jungundbanse.de\/mosaic\/markenstrategie\/markenkernwerte\/\" title=\"Markenkernwerte\" class=\"link is-style-link-prim gs_M0TlPG \"><span class=\"arrow_left\" style=\"vertical-align:middle;font-size:100%;margin-right:10px\" aria-hidden=\"true\"><\/span><span style=\"flex:1\">Markenkernwerte<\/span><\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-6 col-sm-auto\">\n<div class=\"wp-block-greyd-buttons alignright\">\n<a  href=\"https:\/\/hub.jungundbanse.de\/mosaic\/markenstrategie\/positionierung\/\" title=\"Nr. 1 Positionierung\" class=\"link is-style-link-prim gs_B0dJG5 \"><span style=\"flex:1\">Nr. 1 Positionierung<\/span><span class=\"arrow_right\" style=\"vertical-align:middle;font-size:100%;margin-left:10px\" aria-hidden=\"true\"><\/span><\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Marken\u00adstrategie Ein-Wort-Wert Unser \u201eEin-Wort-Wert\u201c ist die h\u00f6chste Stufe der Verdichtung. Normalerweise besteht der Ein-Wort-Wert nur ein einem einzigen Wort. Wir haben uns f\u00fcr einen kurzen Satz entschieden. Dieser Satz fasst unsere Positionierung zusammen und definiert, wof\u00fcr unsere Marke steht bzw. in welche Richtung sie sich entwickeln will. Dieser Satz muss an allen Ber\u00fchrungspunkten greifbar sein, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":792,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","greyd_block_editor_preview":[],"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ein-Wort-Wert - MOSAIC Brand Hub<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ein-Wort-Wert - MOSAIC Brand Hub\" \/>\n<meta property=\"og:description\" content=\"Marken\u00adstrategie Ein-Wort-Wert Unser \u201eEin-Wort-Wert\u201c ist die h\u00f6chste Stufe der Verdichtung. Normalerweise besteht der Ein-Wort-Wert nur ein einem einzigen Wort. 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