{"id":822,"date":"2023-01-20T11:18:45","date_gmt":"2023-01-20T11:18:45","guid":{"rendered":"https:\/\/hub.jungundbanse.de\/leiv\/?page_id=822"},"modified":"2023-12-04T19:10:04","modified_gmt":"2023-12-04T17:10:04","slug":"bildsprache","status":"publish","type":"page","link":"https:\/\/hub.jungundbanse.de\/leiv\/design\/bildsprache\/","title":{"rendered":"Bildsprache"},"content":{"rendered":"<div  class=\"gs_agVMJj row_wrap has-background\"><div id='bg_69e739c6807b2' class='greyd-background bg_full'>\n\t\t\t\t\t\t\t\t<div class='bg_color'><\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n<div class=\"wp-block-columns row_xxl has-background\" style=\"background-color:#e6fbe8\">\n<div class=\"wp-block-column col-12 col-sm-auto\">\n<p class=\"has-text-align-center has-h-1-font-size\">Design<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div  class=\"gs_EvLJYl row_wrap\">\n<div class=\"wp-block-columns are-vertically-aligned-top row_xxl\">\n<div class=\"wp-block-column is-vertically-aligned-top hidden-xs col-12 col-sm-auto col-lg-3\" style=\"padding-bottom:var(--wp--preset--spacing--80);flex-basis:33.33%\">\n<div class=\"wp-block-senff-sticky-block\" data-topspace=\"90\" data-cfa=\"true\" data-minwidth=\"0\" data-maxwidth=\"99999\" data-pushup=\"\" data-zindex=\"1\">\n<style class=\"greyd-styles\">.gs_ywMi5m, .gs_ywMi5m .menu-item { flex-direction: column !important; --gap: 18px !important; } <\/style>\n<div  class=\"block_menu_wrapper\"><div class=\"menu-design-sidemenu-container\"><ul id=\"menu-design-sidemenu\" class=\"menu gs_ywMi5m\"><li id=\"menu-item-860\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-860\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/logo\/\">Logo<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-861\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-861\"><a href=\"\/leiv\/design\/logo\/#wortmarke\"><span aria-hidden='true' class='arrow_right' style='pointer-events:none;color:inherit;margin-right:5px'><\/span>Wortmarke<\/a><\/li>\n\t<li id=\"menu-item-863\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-863\"><a href=\"\/leiv\/design\/logo\/#schutzraum\"><span aria-hidden='true' class='arrow_right' style='pointer-events:none;color:inherit;margin-right:5px'><\/span>Schutzraum<\/a><\/li>\n\t<li id=\"menu-item-864\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-864\"><a href=\"\/leiv\/design\/logo\/#socialmedia\"><span aria-hidden='true' class='arrow_right' style='pointer-events:none;color:inherit;margin-right:5px'><\/span>Social Media<\/a><\/li>\n\t<li id=\"menu-item-865\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-865\"><a href=\"\/leiv\/design\/logo\/#dosanddonts\"><span aria-hidden='true' class='arrow_right' style='pointer-events:none;color:inherit;margin-right:5px'><\/span>Do&#8217;s and Dont&#8217;s<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-859\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-859\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/farben\/\">Farben<\/a><\/li>\n<li id=\"menu-item-858\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-858\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/typografie\/\">Typografie<\/a><\/li>\n<li id=\"menu-item-857\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-857\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/icons\/\">Icons<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-1870\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1870\"><a href=\"\/leiv\/design\/icons\/#brandicons\"><span aria-hidden='true' class='arrow_right' style='pointer-events:none;color:inherit;margin-right:5px'><\/span>Brand Icons<\/a><\/li>\n\t<li id=\"menu-item-1871\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1871\"><a href=\"\/leiv\/design\/icons\/#illustrationen\"><span aria-hidden='true' class='arrow_right' style='pointer-events:none;color:inherit;margin-right:5px'><\/span>Illustrationen<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-2501\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2501\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/stoerer\/\">St\u00f6rer<\/a><\/li>\n<li id=\"menu-item-856\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-856\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/bildsprache\/\">Bildsprache<\/a><\/li>\n<li id=\"menu-item-854\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-854\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/layoutprinzip\/\">Layoutprinzip<\/a><\/li>\n<li id=\"menu-item-853\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-853\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/anwendungsbeispiele\/\">Anwendungsbeispiele<\/a><\/li>\n<\/ul><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top col-12 col-sm-auto\" style=\"flex-basis:66.66%;width:66.66%\">\n<h2 class=\"wp-block-heading\">Bildsprache<\/h2>\n\n\n\n<p>Authentische Bilder sprechen die Zielgruppe direkt an, indem sie Elemente des allt\u00e4glichen Lebens, echte Menschen und echte Situationen zeigen. Dies f\u00f6rdert eine st\u00e4rkere Identifikation der Zielgruppe mit der Botschaft oder dem Produkt.<\/p>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(30px * 0.4)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(30px * 0.6)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(30px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(30px * 1)' aria-hidden='true'><\/div><\/div>\n\n<figure class=\"wp-block-image greyd-image   gs_CG5aD7\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Bildprache_V2-1024x576.png\" class=\"wp-image-2386\" alt=\"ZO_Bildprache_V2\" srcset=\"https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Bildprache_V2-1024x576.png 1024w, https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Bildprache_V2-300x169.png 300w, https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Bildprache_V2-768x432.png 768w, https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Bildprache_V2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(80px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(80px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(80px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(80px * 1)' aria-hidden='true'><\/div><\/div>\n\n\n<h2 class=\"has-h-4-font-size wp-block-heading\">Empfohlene Bilderdatenbanken<\/h2>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(30px * 0.4)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(30px * 0.6)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(30px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(30px * 1)' aria-hidden='true'><\/div><\/div>\n\n\n<div class=\"wp-block-greyd-buttons alignleft\">\n<a  href=\"http:\/\/www.unsplash.com\/de\" target=\"_blank\" class=\"button is-style-prim gs_paKkgV \">Zu Unsplash<\/a>\n\n\n\n<a  href=\"https:\/\/www.westend61.de\" target=\"_blank\" class=\"button is-style-prim gs_7gyDzd \">Zu westend61<\/a>\n\n\n\n<a  href=\"https:\/\/www.istockphoto.com\/de\" target=\"_blank\" class=\"button is-style-prim gs_1kUbdA \">Zu iStock<\/a>\n\n\n\n<a  href=\"https:\/\/stock.adobe.com\/de\/\" target=\"_blank\" class=\"button is-style-prim gs_hDkFmu \">Zu Adobe Stock<\/a>\n<\/div>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(25px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(25px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(25px * 0)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(25px * 0)' aria-hidden='true'><\/div><\/div>\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(100px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(100px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(100px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(100px * 1)' aria-hidden='true'><\/div><\/div>\n\n<div  class=\"row_wrap\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile row_xxl\">\n<div class=\"wp-block-column col-6 col-sm-auto\">\n<div class=\"wp-block-greyd-buttons alignleft\">\n<a  href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/stoerer\/\" title=\"St\u00f6rer\" class=\"link is-style-link-prim gs_yD8TNl \"><span class=\"arrow_left\" style=\"vertical-align:middle;font-size:100%;margin-right:10px\" aria-hidden=\"true\"><\/span><span style=\"flex:1\">St\u00f6rer<\/span><\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-6 col-sm-auto\">\n<div class=\"wp-block-greyd-buttons alignright\">\n<a  href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/layoutprinzip\/\" title=\"Layoutprinzip\" class=\"link is-style-link-prim gs_ZgapnH \"><span style=\"flex:1\">Layoutprinzip<\/span><span class=\"arrow_right\" style=\"vertical-align:middle;font-size:100%;margin-left:10px\" aria-hidden=\"true\"><\/span><\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Design Bildsprache Authentische Bilder sprechen die Zielgruppe direkt an, indem sie Elemente des allt\u00e4glichen Lebens, echte Menschen und echte Situationen zeigen. Dies f\u00f6rdert eine st\u00e4rkere Identifikation der Zielgruppe mit der Botschaft oder dem Produkt. Empfohlene Bilderdatenbanken<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":764,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","greyd_block_editor_preview":[],"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bildsprache - leiv Brand Hub<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bildsprache - leiv Brand Hub\" \/>\n<meta property=\"og:description\" content=\"Design Bildsprache Authentische Bilder sprechen die Zielgruppe direkt an, indem sie Elemente des allt\u00e4glichen Lebens, echte Menschen und echte Situationen zeigen. 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