{"id":818,"date":"2023-01-20T11:17:53","date_gmt":"2023-01-20T11:17:53","guid":{"rendered":"https:\/\/hub.jungundbanse.de\/leiv\/?page_id=818"},"modified":"2023-12-04T19:05:21","modified_gmt":"2023-12-04T17:05:21","slug":"typografie","status":"publish","type":"page","link":"https:\/\/hub.jungundbanse.de\/leiv\/design\/typografie\/","title":{"rendered":"Typografie"},"content":{"rendered":"<div  class=\"gs_sTLUDa row_wrap has-background\"><div id='bg_69e73a0f3ae59' class='greyd-background bg_full'>\n\t\t\t\t\t\t\t\t<div class='bg_color'><\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n<div class=\"wp-block-columns row_xxl has-background\" style=\"background-color:#e6fbe8\">\n<div class=\"wp-block-column col-12 col-sm-auto\">\n<p class=\"has-text-align-center has-h-1-font-size\">Design<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div  class=\"gs_ksPeOy row_wrap\">\n<div class=\"wp-block-columns are-vertically-aligned-top row_xxl\">\n<div class=\"wp-block-column is-vertically-aligned-top hidden-xs col-12 col-sm-auto col-lg-3\" style=\"padding-bottom:var(--wp--preset--spacing--80);flex-basis:33.33%\">\n<div class=\"wp-block-senff-sticky-block\" data-topspace=\"90\" data-cfa=\"true\" data-minwidth=\"0\" data-maxwidth=\"99999\" data-pushup=\"\" data-zindex=\"1\">\n<style class=\"greyd-styles\">.gs_ywMi5m, .gs_ywMi5m .menu-item { flex-direction: column !important; --gap: 18px !important; } <\/style>\n<div  class=\"block_menu_wrapper\"><div class=\"menu-design-sidemenu-container\"><ul id=\"menu-design-sidemenu\" class=\"menu gs_ywMi5m\"><li id=\"menu-item-860\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-860\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/logo\/\">Logo<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-861\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-861\"><a href=\"\/leiv\/design\/logo\/#wortmarke\"><span aria-hidden='true' class='arrow_right' style='pointer-events:none;color:inherit;margin-right:5px'><\/span>Wortmarke<\/a><\/li>\n\t<li id=\"menu-item-863\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-863\"><a href=\"\/leiv\/design\/logo\/#schutzraum\"><span aria-hidden='true' class='arrow_right' style='pointer-events:none;color:inherit;margin-right:5px'><\/span>Schutzraum<\/a><\/li>\n\t<li id=\"menu-item-864\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-864\"><a href=\"\/leiv\/design\/logo\/#socialmedia\"><span aria-hidden='true' class='arrow_right' style='pointer-events:none;color:inherit;margin-right:5px'><\/span>Social Media<\/a><\/li>\n\t<li id=\"menu-item-865\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-865\"><a href=\"\/leiv\/design\/logo\/#dosanddonts\"><span aria-hidden='true' class='arrow_right' style='pointer-events:none;color:inherit;margin-right:5px'><\/span>Do&#8217;s and Dont&#8217;s<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-859\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-859\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/farben\/\">Farben<\/a><\/li>\n<li id=\"menu-item-858\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-858\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/typografie\/\">Typografie<\/a><\/li>\n<li id=\"menu-item-857\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-857\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/icons\/\">Icons<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-1870\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1870\"><a href=\"\/leiv\/design\/icons\/#brandicons\"><span aria-hidden='true' class='arrow_right' style='pointer-events:none;color:inherit;margin-right:5px'><\/span>Brand Icons<\/a><\/li>\n\t<li id=\"menu-item-1871\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1871\"><a href=\"\/leiv\/design\/icons\/#illustrationen\"><span aria-hidden='true' class='arrow_right' style='pointer-events:none;color:inherit;margin-right:5px'><\/span>Illustrationen<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-2501\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2501\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/stoerer\/\">St\u00f6rer<\/a><\/li>\n<li id=\"menu-item-856\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-856\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/bildsprache\/\">Bildsprache<\/a><\/li>\n<li id=\"menu-item-854\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-854\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/layoutprinzip\/\">Layoutprinzip<\/a><\/li>\n<li id=\"menu-item-853\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-853\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/anwendungsbeispiele\/\">Anwendungsbeispiele<\/a><\/li>\n<\/ul><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top col-12 col-sm-auto\" style=\"flex-basis:66.66%;width:66.66%\">\n<h2 class=\"wp-block-heading\">Typografie<\/h2>\n\n\n\n<p>Typografie spielt eine wichtige Rolle bei der Wahrnehmung unserer Marke. Die richtige Verwendung unserer Markenschrift erm\u00f6glicht es, leicht wiedererkennbare Botschaften zu schaffen.<\/p>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(20px * 0.4)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(20px * 0.6)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(20px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(20px * 1)' aria-hidden='true'><\/div><\/div>\n\n<figure class=\"wp-block-image greyd-image   gs_C26tEs\"><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Typografie_V1.svg\" class=\"wp-image-2337\" alt=\"ZO_Typografie_V1\" \/><\/figure>\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(50px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(50px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(50px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(50px * 1)' aria-hidden='true'><\/div><\/div>\n\n\n<h2 class=\"has-h-4-font-size wp-block-heading\">Pangea\u2122 sans serif&nbsp;typeface<\/h2>\n\n\n\n<p>Die Pangea ist eine geometrische Grotesk von Christoph Koeberlin und 2020 bei Fontwerk erschienen. Die Schrift ist in vielen Schriftschnitten erh\u00e4ltlich und transportiert durch seine gro\u00dfen \u00d6ffnungen und schwungvollen Linien perfekt den Charakter unserer Marke. Die Schrift unterst\u00fctzt \u00fcber 500 Sprachen und enth\u00e4lt neben der lateinischen Belegung auch kyrillische, griechische (nur monotonische), arabische und hebr\u00e4ische Zeichen.&nbsp;<\/p>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(30px * 1)' aria-hidden='true'><\/div><\/div>\n\n\n<h3 class=\"has-h-5-font-size wp-block-heading\">Zul\u00e4ssige Schriftschnitte<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<h3 class=\"wp-block-heading\" style=\"font-style:normal;font-weight:700\">In Headlines wird der Schriftschnitt \u201eMedium\u201c verwendet.<\/h3>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(20px * 0.4)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(20px * 0.6)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(20px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(20px * 1)' aria-hidden='true'><\/div><\/div>\n\n\n<p>Im Flie\u00dftext wird der Schriftschnitt \u201eRegular\u201c verwendet. Die Schriftschnitte sind im Downloadbereich des Brand Hubs verf\u00fcgbar.<\/p>\n<\/blockquote>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(30px * 1)' aria-hidden='true'><\/div><\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"has-h-5-font-size wp-block-heading\">Beispiele<\/h3>\n\n\n\n<p>Im Folgenden sind Beispiele aufgef\u00fchrt, die ein Verst\u00e4ndnis zur korrekten Verwendung der Typografie geben sollen.<\/p>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(30px * 1)' aria-hidden='true'><\/div><\/div>\n\n<div  class=\"row_wrap\">\n<div class=\"wp-block-columns row_xxl\">\n<div class=\"wp-block-column col-12 col-sm-auto\">\n<div class=\"wp-block-greyd-box gs_G8tmLZ greyd-content-box gs_G8tmLZ\"><figure class=\"wp-block-image greyd-image is-style-rounded-corners \"><img loading=\"lazy\" decoding=\"async\" width=\"653\" height=\"427\" src=\"https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Typografie_Anwendung_V1.png\" class=\"wp-image-2346\" alt=\"ZO_Typografie_Anwendung_V1\" srcset=\"https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Typografie_Anwendung_V1.png 653w, https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Typografie_Anwendung_V1-300x196.png 300w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/figure><\/div>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(30px * 1)' aria-hidden='true'><\/div><\/div>\n\n<div  id=\"list_69e73a0f3f697\" class=\"greyd_list\">\n<ul class=\"wp-block-greyd-list alignleft\">\n<li><span class=\"list_icon icon_check_alt\"><\/span><span class=\"list_content\"><p>Richtige Verwendung<\/p><\/span><\/li>\n<\/ul>\n<\/div>\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(40px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(40px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(40px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(40px * 1)' aria-hidden='true'><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-column col-12 col-sm-auto\">\n<div class=\"wp-block-greyd-box gs_MvW8Z6 greyd-content-box gs_MvW8Z6\"><figure class=\"wp-block-image greyd-image is-style-rounded-corners \"><img loading=\"lazy\" decoding=\"async\" width=\"653\" height=\"427\" src=\"https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Typografie_Anwendung_V2.png\" class=\"wp-image-2348\" alt=\"ZO_Typografie_Anwendung_V2\" srcset=\"https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Typografie_Anwendung_V2.png 653w, https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Typografie_Anwendung_V2-300x196.png 300w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/figure><\/div>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(30px * 1)' aria-hidden='true'><\/div><\/div>\n\n<div  id=\"list_69e73a0f3fc68\" class=\"greyd_list\">\n<ul class=\"wp-block-greyd-list alignleft\">\n<li><span class=\"list_icon icon_check_alt\"><\/span><span class=\"list_content\"><p>Richtige Verwendung<\/p><\/span><\/li>\n<\/ul>\n<\/div>\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(40px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(40px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(40px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(40px * 1)' aria-hidden='true'><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-column col-12 col-sm-auto\">\n<div class=\"wp-block-greyd-box gs_yaiysU greyd-content-box gs_yaiysU\"><figure class=\"wp-block-image greyd-image is-style-rounded-corners \"><img loading=\"lazy\" decoding=\"async\" width=\"653\" height=\"427\" src=\"https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Typografie_Anwendung_V4.png\" class=\"wp-image-2351\" alt=\"ZO_Typografie_Anwendung_V4\" srcset=\"https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Typografie_Anwendung_V4.png 653w, https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Typografie_Anwendung_V4-300x196.png 300w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/figure><\/div>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(30px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(30px * 1)' aria-hidden='true'><\/div><\/div>\n\n<div  id=\"list_69e73a0f40261\" class=\"greyd_list\">\n<ul class=\"wp-block-greyd-list alignleft\">\n<li><span class=\"list_icon icon_check_alt\"><\/span><span class=\"list_content\"><p>Richtige Verwendung<\/p><\/span><\/li>\n<\/ul>\n<\/div>\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(40px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(40px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(40px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(40px * 1)' aria-hidden='true'><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(50px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(50px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(50px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(50px * 1)' aria-hidden='true'><\/div><\/div>\n\n\n<div class=\"wp-block-greyd-buttons alignleft\">\n<a  href=\"https:\/\/hub.jungundbanse.de\/leiv\/downloads\/\" title=\"Downloads\" class=\"button  gs_m8iqKQ \">Schriftart herunterladen<\/a>\n<\/div>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(100px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(100px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(100px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(100px * 1)' aria-hidden='true'><\/div><\/div>\n\n<div  class=\"row_wrap\">\n<div class=\"wp-block-columns row_xxl\">\n<div class=\"wp-block-column col-6 col-sm-auto\">\n<div class=\"wp-block-greyd-buttons alignleft\">\n<a  href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/farben\/\" title=\"Farben\" class=\"link is-style-link-prim gs_yD8TNl \"><span class=\"arrow_left\" style=\"vertical-align:middle;font-size:100%;margin-right:10px\" aria-hidden=\"true\"><\/span><span style=\"flex:1\">Farben<\/span><\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-6 col-sm-auto\">\n<div class=\"wp-block-greyd-buttons alignright\">\n<a  href=\"https:\/\/hub.jungundbanse.de\/leiv\/design\/icons\/\" title=\"Icons\" class=\"link is-style-link-prim gs_5isfsP \"><span style=\"flex:1\">Icons<\/span><span class=\"arrow_right\" style=\"vertical-align:middle;font-size:100%;margin-left:10px\" aria-hidden=\"true\"><\/span><\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Design Typografie Typografie spielt eine wichtige Rolle bei der Wahrnehmung unserer Marke. Die richtige Verwendung unserer Markenschrift erm\u00f6glicht es, leicht wiedererkennbare Botschaften zu schaffen. Pangea\u2122 sans serif&nbsp;typeface Die Pangea ist eine geometrische Grotesk von Christoph Koeberlin und 2020 bei Fontwerk erschienen. Die Schrift ist in vielen Schriftschnitten erh\u00e4ltlich und transportiert durch seine gro\u00dfen \u00d6ffnungen und [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":764,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","greyd_block_editor_preview":[],"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Typografie - leiv Brand Hub<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Typografie - leiv Brand Hub\" \/>\n<meta property=\"og:description\" content=\"Design Typografie Typografie spielt eine wichtige Rolle bei der Wahrnehmung unserer Marke. Die richtige Verwendung unserer Markenschrift erm\u00f6glicht es, leicht wiedererkennbare Botschaften zu schaffen. Pangea\u2122 sans serif&nbsp;typeface Die Pangea ist eine geometrische Grotesk von Christoph Koeberlin und 2020 bei Fontwerk erschienen. 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