{"id":806,"date":"2023-01-20T11:07:43","date_gmt":"2023-01-20T09:07:43","guid":{"rendered":"https:\/\/hub.jungundbanse.de\/leiv\/?page_id=806"},"modified":"2023-11-29T19:18:38","modified_gmt":"2023-11-29T17:18:38","slug":"brandstory","status":"publish","type":"page","link":"https:\/\/hub.jungundbanse.de\/leiv\/markenstrategie\/brandstory\/","title":{"rendered":"Brandstory"},"content":{"rendered":"<div  class=\"gs_Qj3Ucj row_wrap has-background\"><div id='bg_69e76de7b655e' class='greyd-background bg_full'>\n\t\t\t\t\t\t\t\t<div class='bg_color'><\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n<div class=\"wp-block-columns row_xxl has-background\" style=\"background-color:#e6fbe8\">\n<div class=\"wp-block-column col-12 col-sm-auto\">\n<p class=\"has-text-align-center has-color-31-color has-text-color has-h-1-font-size\">Marken\u00adstrategie<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div  class=\"gs_jltEwQ row_wrap\">\n<div class=\"wp-block-columns are-vertically-aligned-top row_xxl\">\n<div class=\"wp-block-column is-vertically-aligned-top hidden-xs col-12 col-sm-auto col-lg-3\" style=\"padding-bottom:var(--wp--preset--spacing--80);flex-basis:33.33%\">\n<div class=\"wp-block-senff-sticky-block\" data-topspace=\"90\" data-cfa=\"true\" data-minwidth=\"0\" data-maxwidth=\"99999\" data-pushup=\"\" data-zindex=\"1\">\n<style class=\"greyd-styles\">.gs_uLPKuk, .gs_uLPKuk .menu-item { flex-direction: column !important; --gap: 18px !important; } <\/style>\n<div  class=\"block_menu_wrapper\"><div class=\"menu-markenstrategie-sidemenu-container\"><ul id=\"menu-markenstrategie-sidemenu\" class=\"menu gs_uLPKuk\"><li id=\"menu-item-798\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-798\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/markenstrategie\/markenkernwerte\/\">Markenkernwerte<\/a><\/li>\n<li id=\"menu-item-1699\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1699\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/markenstrategie\/ein-wort-wert\/\">Ein-Wort-Wert<\/a><\/li>\n<li id=\"menu-item-1700\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1700\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/markenstrategie\/positionierung\/\">Nr. 1 Positionierung<\/a><\/li>\n<li id=\"menu-item-1073\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1073\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/markenstrategie\/brandstory\/\">Brandstory<\/a><\/li>\n<\/ul><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top col-12 col-sm-auto\" style=\"flex-basis:66.66%;width:66.66%\">\n<h2 class=\"has-h-2-font-size wp-block-heading\">Brandstory<\/h2>\n\n\n\n<p>Unser Markengeschichte ist die Zusammenfassung aller leistungsbezogenen Erwartungen, die bei der Zielgruppe, den Kunden und weiteren Interessentengruppen in Zusammenhang mit unserer Marke geweckt werden.<\/p>\n\n\n<div  class='spacer_wrap ' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(20px * 0.4)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(20px * 0.6)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(20px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(20px * 1)' aria-hidden='true'><\/div><\/div>\n\n<figure class=\"wp-block-image greyd-image   gs_SIyEUi\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"390\" src=\"https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Brandstory_V1.webp\" class=\"wp-image-2268\" alt=\"ZO_Brandstory_V1\" srcset=\"https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Brandstory_V1.webp 1024w, https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Brandstory_V1-300x114.webp 300w, https:\/\/hub.jungundbanse.de\/leiv\/wp-content\/uploads\/sites\/14\/2023\/11\/ZO_Brandstory_V1-768x293.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div  class='spacer_wrap ' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(50px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(50px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(50px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(50px * 1)' aria-hidden='true'><\/div><\/div>\n\n\n<h2 class=\"has-h-4-font-size wp-block-heading\">Leben ist da, wo du es schaffst.<\/h2>\n\n\n\n<p>Die Brandstory \u201eLeben ist da, wo du es schaffst.\u201c spricht direkt die Bed\u00fcrfnisse und W\u00fcnsche unserer Zielgruppe an.<\/p>\n\n\n\n<p>Zum einen ist die Aussage ist inspirierend und motivierend. Sie ermutigt die Kunden, aktiv ihr Leben zu gestalten und ihre Ziele zu erreichen. Dies schafft eine emotionale Bindung zur Marke, da Kunden sich von der positiven Energie angesprochen f\u00fchlen.<\/p>\n\n\n\n<p>Zum anderen sagt die Brandstory aus, dass die Produkte einen gro\u00dfen Mehrwert f\u00fcr den Alltag der Kunden bieten. Die Brandstory betont die nahtlose Integration von Spa\u00df und Lebensqualit\u00e4t in den hektischen Alltag. Dies spricht ein weitverbreitetes Bed\u00fcrfnis an, das viele Menschen in ihrer modernen Lebensweise teilen.<\/p>\n\n\n<div  class='spacer_wrap ' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(30px * 0.4)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(30px * 0.6)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(30px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(30px * 1)' aria-hidden='true'><\/div><\/div>\n\n\n<h2 class=\"has-h-5-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">Englische Version<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Life is where you make it.<\/p>\n<\/blockquote>\n\n\n<div  class='spacer_wrap ' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(100px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(100px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(100px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(100px * 1)' aria-hidden='true'><\/div><\/div>\n\n<div  class=\"row_wrap\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column col-6 col-sm-auto\">\n<div class=\"wp-block-greyd-buttons alignleft\">\n<a  href=\"https:\/\/hub.jungundbanse.de\/leiv\/markenstrategie\/positionierung\/\" title=\"Nr. 1 Positionierung\" class=\"link is-style-link-prim gs_B0dJG5 \"><span class=\"arrow_left\" style=\"vertical-align:middle;font-size:100%;margin-right:10px\" aria-hidden=\"true\"><\/span><span style=\"flex:1\">Nr. 1 Positionierung<\/span><\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-6 col-sm-auto\"><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Marken\u00adstrategie Brandstory Unser Markengeschichte ist die Zusammenfassung aller leistungsbezogenen Erwartungen, die bei der Zielgruppe, den Kunden und weiteren Interessentengruppen in Zusammenhang mit unserer Marke geweckt werden. Leben ist da, wo du es schaffst. Die Brandstory \u201eLeben ist da, wo du es schaffst.\u201c spricht direkt die Bed\u00fcrfnisse und W\u00fcnsche unserer Zielgruppe an. Zum einen ist die [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":792,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","greyd_block_editor_preview":[],"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandstory - leiv Brand Hub<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandstory - leiv Brand Hub\" \/>\n<meta property=\"og:description\" content=\"Marken\u00adstrategie Brandstory Unser Markengeschichte ist die Zusammenfassung aller leistungsbezogenen Erwartungen, die bei der Zielgruppe, den Kunden und weiteren Interessentengruppen in Zusammenhang mit unserer Marke geweckt werden. 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