{"id":1678,"date":"2023-01-06T09:52:59","date_gmt":"2023-01-06T07:52:59","guid":{"rendered":"https:\/\/hub.jungundbanse.de\/leiv\/markenkernwerte\/"},"modified":"2023-12-01T18:36:08","modified_gmt":"2023-12-01T16:36:08","slug":"ein-wort-wert","status":"publish","type":"page","link":"https:\/\/hub.jungundbanse.de\/leiv\/markenstrategie\/ein-wort-wert\/","title":{"rendered":"Ein-Wort-Wert"},"content":{"rendered":"<div  class=\"gs_Qj3Ucj row_wrap has-background\"><div id='bg_69e763ed007e0' class='greyd-background bg_full'>\n\t\t\t\t\t\t\t\t<div class='bg_color'><\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n<div class=\"wp-block-columns row_xxl has-background\" style=\"background-color:#e6fbe8\">\n<div class=\"wp-block-column col-12 col-sm-auto\">\n<p class=\"has-text-align-center has-h-1-font-size\">Marken\u00adstrategie<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div  class=\"gs_lG7FQo row_wrap\">\n<div class=\"wp-block-columns are-vertically-aligned-top row_xxl\">\n<div class=\"wp-block-column is-vertically-aligned-top hidden-xs col-12 col-sm-auto col-lg-3\" style=\"padding-bottom:var(--wp--preset--spacing--80);flex-basis:33.33%\">\n<div class=\"wp-block-senff-sticky-block\" data-topspace=\"90\" data-cfa=\"true\" data-minwidth=\"0\" data-maxwidth=\"99999\" data-pushup=\"\" data-zindex=\"1\">\n<style class=\"greyd-styles\">.gs_uLPKuk, .gs_uLPKuk .menu-item { flex-direction: column !important; --gap: 18px !important; } <\/style>\n<div  class=\"block_menu_wrapper\"><div class=\"menu-markenstrategie-sidemenu-container\"><ul id=\"menu-markenstrategie-sidemenu\" class=\"menu gs_uLPKuk\"><li id=\"menu-item-798\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-798\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/markenstrategie\/markenkernwerte\/\">Markenkernwerte<\/a><\/li>\n<li id=\"menu-item-1699\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1699\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/markenstrategie\/ein-wort-wert\/\">Ein-Wort-Wert<\/a><\/li>\n<li id=\"menu-item-1700\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1700\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/markenstrategie\/positionierung\/\">Nr. 1 Positionierung<\/a><\/li>\n<li id=\"menu-item-1073\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1073\"><a href=\"https:\/\/hub.jungundbanse.de\/leiv\/markenstrategie\/brandstory\/\">Brandstory<\/a><\/li>\n<\/ul><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top col-12 col-sm-auto\" style=\"flex-basis:66.66%;width:66.66%\">\n<h2 class=\"has-h-2-font-size wp-block-heading\">Ein-Wort-Wert<\/h2>\n\n\n\n<p>Unser \u201eEin-Wort-Wert\u201c ist die h\u00f6chste Stufe der Verdichtung. In der Regel besteht der Ein-Wort-Wert nur ein einem einzigen Wort. Dieses eine Wort fasst unsere Positionierung zusammen und definiert, wof\u00fcr unsere Marke steht bzw. in welche Richtung sie sich entwickeln will. Dieser Satz muss an allen Ber\u00fchrungspunkten greifbar sein, da er den Kern der Marke verk\u00f6rpert.<\/p>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(20px * 0.4)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(20px * 0.6)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(20px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(20px * 1)' aria-hidden='true'><\/div><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<h2 class=\"has-h-4-font-size wp-block-heading\">Attraktivit\u00e4t<\/h2>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(10px * 0.4)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(10px * 0.6)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(10px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(10px * 1)' aria-hidden='true'><\/div><\/div>\n\n\n<p>Die Kombination aus guter Qualit\u00e4t und erschwinglichem Preis machen unsere Produkte besonders anziehend.<\/p>\n<\/blockquote>\n\n\n<div  class='spacer_wrap' style='visibility: hidden'><div class='wp-block-spacer inner-sm' style='height: calc(100px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-md' style='height: calc(100px * 0.8)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-lg' style='height: calc(100px * 1)' aria-hidden='true'><\/div><div class='wp-block-spacer inner-xl' style='height: calc(100px * 1)' aria-hidden='true'><\/div><\/div>\n\n<div  class=\"row_wrap\">\n<div class=\"wp-block-columns row_xxl\">\n<div class=\"wp-block-column col-6 col-sm-auto\">\n<div class=\"wp-block-greyd-buttons alignleft\">\n<a  href=\"https:\/\/hub.jungundbanse.de\/leiv\/markenstrategie\/markenkernwerte\/\" title=\"Markenkernwerte\" class=\"link is-style-link-prim gs_M0TlPG \"><span class=\"arrow_left\" style=\"vertical-align:middle;font-size:100%;margin-right:10px\" aria-hidden=\"true\"><\/span><span style=\"flex:1\">Markenkernwerte<\/span><\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-6 col-sm-auto\">\n<div class=\"wp-block-greyd-buttons alignright\">\n<a  href=\"https:\/\/hub.jungundbanse.de\/leiv\/markenstrategie\/positionierung\/\" title=\"Nr. 1 Positionierung\" class=\"link is-style-link-prim gs_B0dJG5 \"><span style=\"flex:1\">Nr. 1 Positionierung<\/span><span class=\"arrow_right\" style=\"vertical-align:middle;font-size:100%;margin-left:10px\" aria-hidden=\"true\"><\/span><\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Marken\u00adstrategie Ein-Wort-Wert Unser \u201eEin-Wort-Wert\u201c ist die h\u00f6chste Stufe der Verdichtung. In der Regel besteht der Ein-Wort-Wert nur ein einem einzigen Wort. Dieses eine Wort fasst unsere Positionierung zusammen und definiert, wof\u00fcr unsere Marke steht bzw. in welche Richtung sie sich entwickeln will. Dieser Satz muss an allen Ber\u00fchrungspunkten greifbar sein, da er den Kern der [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":792,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","greyd_block_editor_preview":[],"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ein-Wort-Wert - leiv Brand Hub<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ein-Wort-Wert - leiv Brand Hub\" \/>\n<meta property=\"og:description\" content=\"Marken\u00adstrategie Ein-Wort-Wert Unser \u201eEin-Wort-Wert\u201c ist die h\u00f6chste Stufe der Verdichtung. 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